Digital Campaign Designs
Creating high-impact campaign visuals for social media, ads, events, and lead-generation platforms that are designed to engage and convert.
Project
Changing Tides
Category
Digital Campaign Design / Music Festival Marketing
Role
Creative Direction, Campaign Visual Design, Ad Creative Design, Website Design
Summary
Created digital campaign creatives for Changing Tides, a music festival that needed strong phase-wise communication across its ticketing journey. The campaign was designed to build awareness, drive pre-sale registrations, support ticket sales, and create urgency as the event moved closer to selling out.
The visual direction focused on bold, high-energy festival communication with clear messaging for each campaign phase, including pre-sale registrations, ticket launch, fast-selling updates, and final tickets remaining. Along with the campaign creatives, I also designed the complete website to give users a clear destination for event information, lineup details, and ticket-related actions.
Key Focus
• Pre-sale registration creatives
• Ticket launch campaign visuals
• Urgency-led ad communication
• Festival website design
• Sold-out event messaging
Outcome
A cohesive digital campaign and website experience that supported the festival’s promotional journey and contributed to a sold-out show.
Project
Vida Homes
Category
Digital Campaign Design / Real Estate Marketing
Role
Creative Direction, Campaign Visual Design, Ad Creative Design, Website Design Support
Summary
Created digital campaign creatives for Vida Homes, a real estate brand looking to build stronger market visibility, generate qualified leads, and support property sales through a digital-first campaign approach.
The campaign visuals were designed with a premium, trustworthy, and conversion-focused direction. I focused on clear messaging hierarchy, polished layouts, and consistent brand communication across digital touchpoints to help the brand stand out in a competitive real estate market.
As part of the campaign ecosystem, I also designed the website to support the user journey from ad click to brochure download and enquiry. This helped create a smoother experience between campaign visibility, lead capture, and sales communication.
Outcome
• 11,000 qualified leads generated
• 70 units closed through social media-led enquiries
• 20,000 monthly website visits
• 2,000 brochure downloads per month
• Award-winning marketing campaign
Project
Lily Pond Bakery
Category
Digital Campaign Design / Bakery & Food Marketing
Role
Creative Direction, Campaign Visual Design, Ad Creative Design, Website Design
Summary
Created digital campaign creatives for Lily Pond Bakery, an artisan bread brand looking to build stronger awareness and develop a niche customer base. The campaign was planned across six months, with creative assets released in multiple phases to keep the communication fresh and avoid ad fatigue.
The visual direction focused on warm, artisanal, and product-led storytelling that highlighted the quality, craft, and specialty nature of the breads. Along with the campaign creatives, I also designed the complete website to give the brand a clear digital presence and support customer discovery.
Key Focus
• Artisan bakery campaign visuals
• Phase-wise creative releases
• Awareness-driven communication
• Product-led storytelling
• Website design for brand discovery
Outcome
A consistent digital campaign and website experience that helped strengthen brand awareness, build a niche audience, and support a loyal customer base with around 80–85% repeat customers.
Additional Campaign Experience
Beyond the selected projects shown here, I have worked on 70+ digital marketing campaigns across real estate, food, hospitality, events, entertainment, and service-led brands. Some projects are not displayed publicly due to client confidentiality, but selected work can be shared privately during walkthroughs.